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Travel Bargain destination
in Los Angeles
FERRARI STORE - BEVERLY CENTER
Prancing Horses and Scuderia Red Merchandise
A mall is a mall. The Los Angeles area has a bunch of them, enclosed
shopping malls, themed shopping malls, upscale, downscale, suburban and
even with elephants and Oscars (see Hollywood
& Highland). And a store
is a store – unless
you’re
a dedicated European Formula 1, get up at 4 in the morning to watch the
Italian Grand
Prix
on Speed Channel race car fan. Especially a fanatic member of the “Tafosi” of
the iconic red Scuderia Ferrari. In 2009 and 2010, the Italian exculsive
sports and racing car manufacturer from Modena has been taking its familiar
brand worldwide. Ferrari has opened consumer stores offering a range
of goods and products featuring its prancing horse logo and unmistakable
red color and yellow brand name. Ferrari has opened its exclusive stores
in London, New York, Las Vegas, San Francisco, and now Los Angeles at
the Beverly Center.
If you can’t afford to buy a Ferrari (or even if you can), it used
to be you’d have to go to a race track to come away with Ferrari
brand hats and jackets, but now you can just go to the shopping mall.
The Ferrari Store, aside from the eye attraction magnet of an actual
Scuderia Ferrari FI race car on display in the window, the Ferrari Store
features for sale lines of designer clothing, jackets, hats, Jacquard
ladies handbags, watches, laptop computers, kid stollers, cute stuffed
bears in mini Ferrari gear, scale model cars, GTO to F10, bikes and even
lingerie and swimwear. Ferrari offers it products online
if you can’t
get to one of its flagship stores, but if you’re in L.A. - going
shopping Ferrari is like being a motorhead in a camshaft candy store.
The
Beverly Center in Los Angeles is an indoor upscale shopping
mall of three floors at the corner of La Cienega and Beverly Boulevard
with stores like Bloomingdales and soon to open a new FAO Schwarz not
in but
just
brushed
up against Beverly Hills.
The
Ferrari
Store
is on the upper level next to the Macy’s. Parking in the Beverly
Center is $1 per hour for the first four hours. Other shopping nearby
is the Grove on Fairfax, the Beverly Connection across the street and
Rodeo Drive not far away. © Bargain
Travel West
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Ferrari
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